Over the River

September 28th, 2007

Survey: How New Media is Changing Communication

Posted by gpc in Communication, SNCR, PR, Marketing, Social Media

I’m working on a paper for the Society for New Communications Research on “New Media, New Influencers and Implications for Public Relations Professionals” to be presented at the Society for New Communications Research Symposium here in Boston in December. I’d appreciate it if people would be willing to complete (and share) a survey on the topic.

There are actually two surveys - one aimed at communication professionals and another for general consumers.

In addition, we’re looking to include case studies on how companies are adopting and applying new media/social media programs. Please let me know if you know of companies that might be interested. You can reach me at gpc AT pevco DOT net.

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One Response to ' Survey: How New Media is Changing Communication '

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  1. Christine Hernandez said,

    on October 1st, 2007 at 11:03 am

    Hi. I thought I would give you the name of a book that will be of great assistance to you with your paper and presentation. “The New Influencers: A Marketer’s Guide to the New Social Media” by Paul Gillin. You can find it at amazon.com or go to this website: http://www.quilldriverbooks.com/new_influencers/about_new_influencers.htm
    Hope this helps.

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